No article in ICODA’s sample appeared before Ledger’s own statement on the CryptoBilis drain. After it, others filled Google, Reddit, AI answers and local languages. ICODA’s hour--hour study turns that into recommendations with a channel and a time frame for each step.
ICODA, a growth marketing agency for Web3 and iGaming brands, has published crisis-response recommendations based on its October 16 research, Anatomy of a Crisis: How the Ledger Story Spread.
The study followed the October 9 CryptoBilis incident. Criminals fitted genuine Ledger devices sold a Southeast Asian reseller with an implant that captured recovery phrases, which Ledger confirmed on October 10. Bitquery counts $102 million stolen from 324 wallets; Ledger has not confirmed a total. Ledger’s first statement came 8.5 hours after the first drain and five hours after the first victim post on Reddit. It set the agenda for media in 15 languages, but for the next six days others told the story.
Before a crisis: three things to do
l marketing, public relations, and growth strategies for Web3, DeFi, GameFi, iGaming, and crypto exchanges. Its services include Crypto PR, influencer/KOL campaigns, community management, token sale execution, and AI Overviews SEO and GEO.
Media Contact: post@icoda.io
PR Manager is responsible for corporate communications, media relations, and brand storytelling for Tezz Coin. The role focuses on sharing company announcements, blockchain developments, ecosystem updates, strategic partnerships, and community initiatives with global audiences. Through clear and transparent communication, the PR Manager helps keep investors, users, and media informed about Tezz Coin’s vision, product milestones, and ongoing efforts to expand its presence in the Web3 and cryptocurrency ecosystem.
